By ROXANN MILLER
8:55 p.m. EST, January 30, 2013
CHAMBERSBURG, Pa. —
Nicknames are difficult to change.
The administrative team at the Franklin County Career and Technology Center off Loop Road in Chambersburg, says the school’s old moniker, “Vo Tech,” just doesn’t fit anymore.
Career and Technology Center Administrative Director Keith Yohn said “Vo Tech” is an outdated term that just doesn’t fit the new, state-of-the art school.
“It’s so much more than a vocational technical school,” Yohn said. “We offer vocational and technical skills, but we’re also preparing students for careers.”
Students from Chambersburg, Shippensburg, Tuscarora, Waynesboro and Greencastle-Antrim school districts attend the Franklin County Career and Technology Center.
With the facility in the final stages of a $14 million renovation project that will add more space and updated programs to better reflect requirements of industry standards, Yohn wants to change the school’s image and nickname to what it truly is: a CareerTech.
With all the renovations that have been done, Yohn said the time is right to re-brand the school to the CareerTech.
In the early 1990s, the Pennsylvania Department of Education changed the name of the school from the Franklin County Area Vocational Technical School to the Franklin County Career and Technology Center, according to Yohn.
The name change occurred to better reflect the scope of career and technical education, Yohn said.
“I don’t think we’ve done a very good job of marketing that change,” he said. “It was like we changed the name, but people still think of us as the Vo-Tech school.”
“Vo Tech doesn’t always have a positive image. People think of vocational training as you are training to be carpenters or you are training to be plumbers,” said Don Frankenfield, the school’s education coordinator.
“We do still do vocational training, but we do so much more.”
Frankenfield said the school has a pre-engineering program, an allied health program with about 90 percent of the students continuing their education to become LPNs and RNs and is beginning a veterinary assistant program in 2013-14.
“It’s not just about vocation. It’s about careers,” he said.
“We felt this was the perfect time to initiate a re-branding of the school,” Frankenfield said.
“Our mission is to promote lifelong learning and to prepare students for careers in post secondary education,” Yohn said.
The school hired Worx Graphic Design, Inc. of Greencastle, Pa., to create several logo concepts.
“We took three of what we thought were the best ones to our students to vote on because we wanted the students to have ownership of the new logo,” Frankenfield said.
Students were asked to donate $1 per vote with the money given to the United Way, he said.
Out of 330 students in the career center, 115 students voted with 65 selecting the winning logo.
The tag line — Explore. Discover. Succeed. — was approved by the Joint Operating Committee at its board meeting last week.
Frankenfield said the new logo and tag line will appear on new signs for the CareerTech as well as spirit wear, letterhead and business cards for the school in the spring before the re-dedication of the school in May.
The CareerTech’s logo colors are dark blue and gray, and each of the school’s five academies has its own separate color combination, Frankenfield said.
The public is invited to an open house/rededication of the CareerTech on Friday, May 3, from noon until 6 p.m. and on Saturday, May 4, from 9